A good logo design helps any business stand out in its respective niche. It is the visual representation of your brand, and it should be memorable, relevant, and scalable.
A persuasive logo design can help your brand in the following ways:
- Create a strong first impression
- Differentiate yourself from the competition
- Build brand awareness
- Improve brand recognition
- Attract new customers
and many more …
Following are the steps to create the best logo designs:
Step #1: Brain Storming and Word Exploration
Word Mapping with the words that best describe the business and its associated elements lays out a clear blueprint of potential sketching directions.
Step #2: Sketching
Sketching helps to visualize the abstract ideas picked from word exploration and helps us pick the best design options. If required, vectorize the sketches in programs like Adobe Illustrator to check their functionality and usage.
Step #3: Type Exploration
Experimenting with various serif and sans-serif fonts from FREE sources like Google fonts helps us understand what aligns with the target audience and business goals.
After a series of experiments and collaborative communication with stakeholders, we can finalize a type.
Step #4: Color Exploration
Tools like Adobe Color are your best aids in picking a color palette. If you don’t know anything about color theory, you can make your palette online for free using an image.
Check for contrast and readability and make sure the colors align with the business goals.
Step #5: Application on Mock-Ups
Websites like good mockups offer FREE mockups to test your design, type & color choices. Make sample marketing collateral for the business and present it to the stakeholders showcasing the real-time application.
These 5 steps can help you achieve a stunning logo design that’ll improve the brand’s recognition and escalate the marketing efforts exponentially.
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