A good logo design helps any business stand out in its respective niche. It is the visual representation of your brand, and it should be memorable, relevant, and scalable.
A persuasive logo design can help your brand in the following ways:
Word Mapping with the words that best describe the business and its associated elements lays out a clear blueprint of potential sketching directions.
Sketching helps to visualize the abstract ideas picked from word exploration and helps us pick the best design options. If required, vectorize the sketches in programs like Adobe Illustrator to check their functionality and usage.
Experimenting with various serif and sans-serif fonts from FREE sources like Google fonts helps us understand what aligns with the target audience and business goals.
After a series of experiments and collaborative communication with stakeholders, we can finalize a type.
Tools like Adobe Color are your best aids in picking a color palette. If you don’t know anything about color theory, you can make your palette online for free using an image.
Check for contrast and readability and make sure the colors align with the business goals.
Websites like good mockups offer FREE mockups to test your design, type & color choices. Make sample marketing collateral for the business and present it to the stakeholders showcasing the real-time application.
These 5 steps can help you achieve a stunning logo design that’ll improve the brand’s recognition and escalate the marketing efforts exponentially.
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